Insights
Recruitment Marketing
Insights & Thinking.
Practical perspectives on student recruitment, marketing performance, attribution, and the technology that connects them.
Attribution & Analytics
How Multi-Touch Attribution Is Reshaping Student Recruitment Marketing
Most universities measure recruitment marketing success by the last ad a student clicked. Multi-touch attribution tells a very different story — and the difference can reshape how you allocate budget.
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The Eduengage Team
16 June 2025 · 4 min read
Technology
Why Your University's CRM Isn't Telling You the Full Story
Salesforce and other CRM platforms are powerful tools for managing applicants. But without the right integrations, they only capture part of the student journey — leaving critical recruitment intelligence invisible.
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The Eduengage Team
9 June 2025 · 3 min read
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