Attribution & Analytics

Recruitment Intelligence
Starts Here

Move beyond clicks and leads with visibility into applications, enrollments, and recruitment performance across every channel and campaign.

From Data To Decisions

The challenge is turning data into meaningful insights

Collect

Collect Recruitment Data

Website inquiries, ad clicks, form fills, event registrations, application submissions — each interaction leaves a signal. We build the infrastructure to capture them all reliably.

Analyse

Transform data into insight

We connect data across platforms and recruitment systems to model how prospective students move from first contact to enrollment — attributing outcomes across every touchpoint.

Decide

Support better decisions

Clear reporting enables confident action: smarter budget allocation, stronger campaign strategies, and recruitment decisions grounded in evidence rather than assumption.

What We Deliver

End-to-End
Recruitment Analytics

From tracking setup to strategic reporting.

01

Marketing Attribution

Understand how marketing activities contribute to recruitment outcomes — across campaigns, channels, and the full student journey.

Campaign influenceChannel performanceLead sourcesFirst-touch attributionLast-touch attributionMulti-touch attribution
02

Conversion Tracking

Reliable reporting starts with accurate data collection. We implement tracking across every key recruitment touchpoint.

Website inquiriesLanding pagesEvent registrationsApplicationsEnrollmentsOffline conversions
03

Recruitment Analytics

We transform recruitment data into actionable insights — helping institutions understand what's working and where to improve.

ApplicationsEnrollment trendsChannel performanceProgram performanceGeographic marketsConversion rates
04

Dashboard Development

We create reporting environments that bring together data from advertising platforms, websites, and recruitment systems into a single view.

ApplicationsCost per applicationCost per enrollmentEnrollment attributionProgram performanceMarket performance
05

Funnel Analytics

Understanding the recruitment funnel helps identify opportunities for growth at every stage from inquiry to enrollment.

Inquiry-to-applicationApplication completionEnrollment conversionDrop-off pointsProgram-level performance
06

Data Integration & Reporting

Recruitment data often exists across multiple systems. We help connect marketing, website, and recruitment data for a complete picture.

Consistent reportingImproved visibilityFaster decision-makingAccurate analysisCross-platform data
Full Journey Measurement

Every Touchpoint Matters

Measure the impact of every interaction, not just the final conversion.

First Touch

Attributes 100% of the conversion to the first interaction — ideal for measuring awareness channels.

Last Touch

Attributes 100% to the final interaction before application — useful for understanding closing channels.

Multi-Touch

Distributes credit across all touchpoints in the journey — gives the most complete view of channel contribution.

Recruitment Intelligence Dashboards

Make Every Recruitment Decision With Confidence

Give your team complete visibility into applications, enrollments, and the performance behind them.

Cost Per Application

$36

12% vs last term

Click-to-Application Rate

8.4%

5% vs last term

Application Completion Rate

72%

8% vs last term
We Enable Smart Decisions

Good reporting

Explains what happened.

Great analytics

Helps determine what to do next.

Our approach focuses on generating insights that support recruitment strategy, budget allocation, campaign optimisation, and enrollment growth — not just dashboards that describe the past.

01

Recruitment Strategy

Analytics that inform which programs, markets, and channels to prioritise.

02

Budget Allocation

Evidence-based decisions on where to invest for the strongest return.

03

Campaign Optimisation

Ongoing performance data that drives continuous campaign improvement.

04

Enrollment Growth

A clear line of sight from marketing investment to enrollment outcomes.

GOT QUESTIONS?

All About Attribution & Analytics.

Tracking enrollments requires connecting marketing activity with recruitment outcomes. By linking advertising platforms, website interactions, applications, and enrollments, institutions can gain a clearer understanding of which channels contribute to recruitment success.

AdConnect by Eduengage

The Technology Behind
Marketing Visibility

Connect campaign performance, student activity, applications, and enrollments in a single Salesforce environment.